Facebook, Twitter and career-oriented
LinkedIn are the best-known social-networking services—Web sites that
help users connect with friends and associates online. But these sites
are not for everyone. Some people don’t see the appeal of sharing the
details of their lives on Facebook…or of reading someone else’s passing
thoughts on Twitter.
But other, lesser-known social-networking services might hold appeal
even for those who think social networking isn’t for them. These include
services that focus on photos and video…services where participants
discuss a specific topic, such as books or shopping…and sites similar to
Facebook, only with less uncomfortable sharing and less of what some
consider time-wasting chatting.
Among the social-networking services to consider…
You can make your Instagram account public or restrict it to people you have agreed to share with. You also can link the Instagram account to a Facebook account if your family and friends mainly use that social network. It is possible to access some Instagram content through a computer, but it is designed primarily to be used through a smartphone. Facebook is in the process of acquiring Instagram, pending approval from government regulators.
To get started: Visit http://Instagram.com, and follow the directions to download the free app.
Example: I loved The Book Thief, a novel I discovered only because of a Goodreads recommendation.
To get started: Visit www.Goodreads.com, and follow the directions to sign up.
Pinterest is a handy way to share ideas and items of interest, too. People who view your bulletin board might offer their opinions or suggest comparable items you might like. Some users set up different boards for specific areas of interest.
Example: You could create a bulletin board of online recipes featuring images of dishes that sound appealing, then scan through it whenever you’re looking for something new to cook…and a separate bulletin board with pictures of furniture and decorative items that you’re considering for an upcoming home redecoration.
All Pinterest boards are public, so you can scan through other Pinterest users’ boards for ideas and inspiration. If you find something you like, you can “repin” it to your own board.
Home decoration, women’s fashion and weddings are particularly common themes on Pinterest—most users are women—but men increasingly are using Pinterest as well.
To get started: Visit www.Pinterest.com, and click “Request an Invite.”
To get started: Visit www.TheFancy.com, then click “Join Now.”
Example: Create a circle for your professional contacts, another for your close friends and family, and a third for more distant acquaintances. This way, your business clients and long-ago college roommate won’t receive your family news or see your family pictures unless you want them to, something that is much harder to achieve with Facebook.
And unlike Facebook, Google+ is not designed to encourage chatting between users. That makes it the better choice for those who don’t want to devote endless hours to online conversations. The major downside of Google+ is that it doesn’t have as many members as Facebook—though it is growing quickly—so you might not be able to connect with as many of your friends and relatives through it.
To get started: Visit http://Plus.Google.com, and either sign in with your Google account or create a free account.
Also unlike Skype, Airtime, launched in June by Napster cofounders Sean Parker and Shawn Fanning, hopes to combine online video calling with social networking. In addition to enabling video calls to friends and acquaintances, Airtime gives users the option of arranging online video chats with strangers—perhaps people with whom they share an interest.
Warning: Earlier services that attempted to arrange video chats between strangers failed in part because some participants said and did inappropriate things or were in an inappropriate state of undress. Airtime hopes to limit this problem in part by weeding out users who receive low rankings from previous chat partners.
To get started: Go to www.Airtime.com, then click the “Launch Airtime” button. A Facebook account is required, as is a high-speed Internet connection and a webcam.
Tumblr is comparable to the better-known instant-messaging platform Twitter, but Tumblr is less restrictive. While Twitter posts can be no longer than 140 characters, Tumblr posts can be any length and can include photos and video and audio files. Tumblr often is a better option than Twitter for blogging about visual topics such as art or interior design where including photos is very beneficial…or about auditory topics such as learning to play a musical instrument or speak a foreign language where audio files can be a big help.
To get started: Visit www.Tumblr.com, then click the “Sign up” button at the top of the page.
Source: Sharon Vaknin, senior associate editor at CNET.com, a leading technology review Web site now owned by CBS Interactive. She previously hosted a tech-oriented radio show on radio station KSFS San Francisco. www.CNET.com